artistryhost

You’re about to open. Here’s what we wish someone had told us.

We opened Cork & Candles and Wax + Wine from scratch. The software decisions we made in month one shaped what our Saturdays looked like a year later. Five of them we’d do differently — so you don’t have to.

01
The all-in-one temptation
Your website builder will offer to “handle bookings too.”

Squarespace and Wix make it effortless to bolt scheduling onto your new site — one login, one bill. It feels like the obvious choice when you’re setting everything up at once. The catch is that those tools were built for one-person-at-a-time appointments. A guest booking your candle class for four often can’t buy four seats in one clean transaction, and your booking data lives inside the builder’s reporting, not yours.

Keep the website you love. Run bookings on a tool built for group experiences — party size, add-ons, and buyouts included — that plugs into any site with a single embed.

02
Who touches your money
Your payment processor is the most important vendor you'll pick.

Some booking platforms sit between you and your money and pay you on their schedule. New operators have reported funds held for weeks after a single refund. When cash flow is everything in year one, you can’t have a middleman deciding when you get paid.

ArtistryHost runs on your own Square. Money lands in your account on Square's normal schedule — we never touch it, so we structurally can't hold it.

03
Groups ≠ appointments
“Group booking” and “appointments with capacity” are not the same thing.

A haircut is one person in a chair. A paint-and-sip is a party of six, one of whom books for everyone, sometimes with a bottle add-on and a private-room upgrade. Generic schedulers treat a class as an appointment with a headcount cap — which breaks the moment a real group tries to book the way groups actually book.

Party-size logic, per-guest add-ons, private events, and full buyouts are the core of ArtistryHost — not a workaround.

04
The percentage trap
The per-booking fee looks tiny — until your best month.

A 6–8% booking fee feels painless when you’re doing a few reservations a week. Then a holiday season hits, you finally sell out, and the platform quietly takes its biggest check of the year out of yours. Percentage pricing charges you more precisely when you’re winning.

Flat fee. $50/mo locked for life as a founding operator. When you grow, you keep every dollar of it.

05
Flying blind
You'll want the numbers long before you can afford an analyst.

Which class times actually fill? Where do bookings come from? How many first-timers come back? Most booking tools hand you a payments export and call it reporting. In year one, those answers are the difference between guessing and growing.

Fill rate, a booking funnel, and source attribution come standard — the numbers you actually run the business on, from your very first week.

Guests choosing scents at a Wax + Wine candle-making class

We run our own venues on ArtistryHost every day. The software is what we wish we’d had on day one.

Start on the rails you won’t outgrow.

We open to everyone on August 31. Until then, ten founding operators get the software we run our own venues on.

Claim a founding spot →

90 days free · then $50/mo locked for life · no contract, cancel anytime